24th July 2008
Survey suggests Primark will lose customers
A survey conducted by ICM Research on behalf of Drapers magazine and reported in Just Style suggests that 42% of Primark shoppers are now less likely or a lot less likely to shop in Primark because of the reports by the BBC's Panorama that children in India are making clothes for the retailer. The retailer was criticised by campaign groups, such as Labour Behind the Label, for cutting and running from three suppliers in India as a result of the media coverage.
Read what Hadley Freeman deputy fashion editor of The Guardian and a contributing editor to Vogue makes of the Primark story on the Guardian website.
Read about Labour Behind the Label's response.
Back to news
