We Shop - Who Pays?
'We Shop - Who Pays?' has been produced by the Swedish Fair Trade Centre. The film spotlights Swedish fashion companies, H&M in particular, but the practices' shown in the film are common throughout the fashion industry. The film focuses on textile, garment and shoe production in Tirupur, South India and considers a number of crucial issues in the struggle to improve working conditions within these industries.
The film highlights the fact that the price of clothes and shoes on the Swedish high street has remained more or less the same for eight years and that the cost of these low prices is being paid by the workers producing the products. The film emphasises that there is a need not just for consumers to be more aware of the environmental degradation and social exploitation in the fashion companies' supply chains but that workers' also need to be made aware of their rights. However, worker empowerment alone will not improve conditions. The film explains that the fashion companies need to take responsibility for the conditions in the production facilities that they are sourcing from. In order to ensure that conditions improve and that the fashion companies' codes of conduct can be properly implemented within the production facilities the companies will need to pay their suppliers higher prices.
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