Click here to download: Slow+Fashion+Factsheet+13.pdfFactsheet 13: slow fashion
Kate Fletcher, specialist in sustainable fashion and textiles, explains the concept of slow and shares her vision of the fashion industry of the future. This article was originally written for the Ecologist Magazine.
Fast speed in fashion is a defining characteristic of today's textile and clothing industry. It's about fast in production - tracking sales with electronic tills and just-in-time manufacturing which has now made it possible to turn a sample or design sketch into a finished product in as little as 12 days; and fast in consumption - a recent report revealed that people are buying one third more garments than four years ago fueled by the rise and rise of ‘value' retailers and supermarkets like Primark and Matalan. Yet super cheap, ‘value' or fast fashion garments are no quicker to make or consume than any other garment.....
Further information:
- Read more about Kate Fletchers work.
- Watch an interview with Kate Fletcher.
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