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WWF Deeper Luxury Report

The findings of WWF-UK's analysis of the environmental and social performance of the luxury goods sector is presented in the report Deeper Luxury: quality and style when the world matters. The analysis is that despite strong commercial drivers for greater sustainability, luxury brands have been slow to recognise their responsibilities and opportunities. Deeper Luxury present a vision and rationale for a more sustainable luxury industry. A business case is presented for a new type of luxury whose deeper values are fully embodied in the sourcing, manufacture, marketing and distribution of products and services. Authentic luxury brands are those that provide the greatest positive contributions to all affected by their creation. They identify their consumers as having the means and motivation to respect both people and the planet, thereby contributing to a One Planet Future.

Read the report online click here.  

 

WWF-UK, Jem Bendall and Anthony Kleanthosis, (November 2007), 'Deeper Luxury', 52 pages.

 





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