INTERACTIVE ACTIVITIES: Seeing through the Spin: Public relations in the global economy
This resource can be used to explore how PR, branding and marketing influences our perceptions of transnational corporations and non-governmental organisations. Although it is not fashion specific many activities use case-studies from the fashion industry and others can be easily adapted for use on fashion courses.
It was produced by Babymilk Action and RISC and is available to free download by activity or buy at the Babymilk Action website.
Seeing through the Spin contains 14 activities that explore branding, PR and marketing in depth using case-study material.
- What's in a name and branding: explores the impact of PR and marketing on our attitudes to well known organisations - both non-governmental organisations and transnational corporations.
- A change of image and a warm welcome: explores how branding can influence perceptions of an organisation.
- The bottom line: explores the pros and cons of commercial involvement in education
- Every picture: explores the influence of images on attitudes and behaviour
- Between the lines: explores the strategies, designs and images used in PR and campaign materials
- A message from: explores whether the educational value of sponsored teaching resources outweighs their marketing messages
- Unraveling the net: develops skills to analyse presentation and content of information available on the web.
- Campaign strategy: examines the strategies organisations use to manage their reputation and deal with crises.
- Press call:To develop an understanding of PR strategies and to develop presentation skills by taking on the role of press offices, the press and TNCs in a press conference.
- Storyboard: To show the PR value of a video news release and to develop narrative skills e.g. scripts and storyboarding.
- Toy story: A role play to explore the complexities of implementing an ethical trading policy.
- The ethical investor: Participants develop criteria for ethical investment.
- Appendices: Detailed appendices including PR, crisis management, background to developments in world trade since 1945, globalisation, fair and ethical trade, the triple bottom line and corporate lobby organisations.
Fashioning an Ethical Industry is looking for a tutor on a fashion-related marketing course to work with FEI to adapt these activities for fashion audiences and / or to evaluate the usefulness of these activities. Please contact liz-at-fashioninganethicalindustry.org for more information.
Publisher: RISC and Babymilk Action
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