Click here to download: EthicalIssuesinFashionMarketing.pdfEthical issues in fashion marketing, Rosemary Varley
In Ethical Issues in Fashion Marketing, Rosemary Varley from London College of Fashion, UK, provides an introduction to three key areas that could be used within a marketing programme or to highlight ethical issues within a strategic management context. She suggests specific learning activities and essay questions to guide educators in the use of the material provided. The three areas are the evidence of a change in consumer attitude towards ethical products; the characteristics of an ethical consumer; and the opportunities for fashion business to achieve competitive advantage by means of an ethical offer.
This teaching activity has been taken from Parker, L. and Dickson, M.A. (2009) Sustainable Fashion: A Handbook for Educators, Bristol: Labour Behind the Label. Download the whole publication here.
| 1. Level | UG |
| 2. Pre-requisite knowledge required by educators | C. Some knowledge of discipline required
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| 3. Pre-requisite knowledge required by students | C. Some knowledge of discipline required
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| 4. Number of students | Any number |
| 5. Length of time required | Adjustable |
| 6. Type of activity | Individual work, Group work, Ideas for projects, assignments and briefs, Article, Discussion and debate, Research related |
| 7. Discipline | Marketing |
| 8. Topics covered | Big business, Branding, Companies, Consumers, Corporate social responsibility, Ethical initiatives / brands |
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